Speed Fix Checklist (Real‑World, No Hype)

When a website feels slow, most of the time the cause is not “the server”. It’s the front‑end payload and render blocking.

80/20 checklist

• Images: too big, not compressed, missing lazy‑load.
• Render blocking: heavy CSS/JS loaded before content.
• Third‑party scripts: trackers, chat widgets, embeds.
• Page builders: duplicated CSS/JS + plugin bloat.
• Mixed content: http assets on https pages (causes warnings + blocks).

What I do first

1. Check real load: DevTools → Performance + Network.
2. Fix mixed‑content + remove dead resources.
3. Compress images / convert to WebP / add lazy‑load.
4. Reduce JS + defer non‑critical scripts.

Tip: If you see LCP above 4s, you’re losing trust and conversions. Fix LCP first.